‘Glyndwr’ may be dropped as part of university rebranding and name

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Job : Wed 10 Aug 2022

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Wrexham Glyndwr University is considering dropping the “Glyndwr” name as part of a rebranding.

Staff, students and other stakeholders linked to the institution were asked to consider a name change to ‘Prifysgol Wrecsam/Wrexham University’ during a consultation.

The University, together with Wrexham Council, Transport for Wales, the Welsh Government and Wrexham AFC, is a key partner in the Wrexham Gateway project, a major civic plan to redevelop the Mold Road area of ​​the city.

Formerly known as the North East Wales Institute for Higher Education (NEWI), Wrexham Glyndwr gained university status in 2008 and became the University of Glyndwr, before adding Wrexham at the start of its name in 2016.

The university proposed the name change in an effort to “strengthen its brand,” believing it to be a more effective way to reach students and stakeholders nationally and internationally, and would put it in line with other higher education institutions across the UK.

When NEWI became a university, the Glyndwr part of the name was chosen as a tribute to Owain Glyndwr, the medieval Welsh prince who led a rebellion against the English crown. The university says there are plans to continue celebrating Glyndwr’s legacy if his name changes.

A Wrexham Glyndwr University spokesperson said: “Following internal discussions, we are testing the waters for a university name change in consultation with staff, students and external stakeholders.

“Renaming the university as ‘Prifysgol Wrecsam/Wrexham University’ would help streamline marketing and strengthen our brand and identity.

“The university is proud to be located in Wrexham – a place that is growing, recently gained city status, came second in the UK City of Culture 2025 bid and offers investment programs and regeneration of which we are a part.

“The simple location + university pairing is the most effective way to reach audiences and is being replicated across the UK higher education sector.

“Being renamed to ‘Prifysgol Wrecsam/Wrexham University’ would make it easier for us to communicate the name of the university to students and other stakeholders nationally and internationally. We will also continue to celebrate the legacy of Owain Glyndwr and will develop separate plans to do so.

The university is also currently undergoing a major multimillion-pound overhaul of its campuses, titled Campus 2025, and was ranked first in England and Wales for student satisfaction in this year’s Complete University Guide.

By Rory Sheehan – BBC Local Democracy Reporter

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